The #1 thing people don't tell you about starting a wedding business

If you have a wedding business or are thinking about starting one, there is SO much I want to tell you about.

Here’s my journey from starting my business to selling it just 2 years later…(this post was previously written with updates)

This was my first styled shoot, this shoot lead me to booking the first wedding of the business 2 months later.

Next week; I'll be working on a $10K contract wedding.

Ill be working on 3 more weddings after that and then this business will forever be in the hands of the new owners.

I wish I could go back to this girl in the photos and tell her what was ahead of her.

 

  • Tell her she might fuck up a wedding when she can't order certain flowers because of a snow storm. (true story)

  • Tell her that she won't have to freelance, work a 9-5, fulfill Etsy orders, and do her own weddings forever. ( true story)

  • Tell her that she's going to want to go back to school and get her masters, it will feel safer, but that this will work out.

  • Tell her that she'll probably never shake that feeling of "was this enough" after setting up a wedding and hoping a client loves it.

  • Tell her that working after hours, working weekends, and not doing the normal will all be worth it.


    Tell her that she will create something big beautiful, that a lovely couple will pay her a lot of money to buy it.

 

Tell her that will she go on to something bigger, better.

If you're new in this game, I want you to know, you don't have to struggle, worry, or doubt yourself or your prices.



But let me tell you what it looked like building this business. I started building this business after I had started an Etsy shop. I started the Etsy shop selling artificial flowers and bouquets. After a couple order, I received an inquiry from a local couple that was interested in me doing their whole wedding.

They ended up not going with me (thank god because I was severely undercharging for it!) but they ended up hiring a local florist.

That’s when I had a light bulb moment.. “What if I did fresh local flowers??”

I quickly searched for some online classes and found an online course that would work for me because at the time I still had a 9-5.

It was $100 to learn how to create fresh flower arrangements and I remember being scared to spend it, I talked to my husband (boyfriend at the time) and he was like it sounds like a great idea!

After taking the course, I started searching for opportunities where I could get photo’s of my work.

I found a photo shoot with so many talented photographers, designers, and a new catering company. (see photo above!)

I can still remember going to that photo shoot, thinking…

“OMG this is my life now.. I DO PHOTO SHOOTS” 😂😂😂😂

My first year in business was full of doubt, fear, insecurity, undercharging, and lots of…

Should I just go back to school and get my masters?

During my first year of running my business here’s what else I was doing:

  1. Working a 9-5 at a physical therapy office

  2. Freelancing whenever I could for other floral designers

  3. Doing free photo shoots on the weekend

  4. Working for free for a local florist a couple hours a week

  5. Fulfilling Etsy orders

  6. Booking 6 of my own weddings!

  7. oh! and I got engaged!

To say I was busy felt like an understatement but I really did love it, I loved learning, I would definitely have moments of feeling like:

“ughhhh I just want to quit my job!”

Definitely but my intuition was telling me to not quit yet and I listened to it.

Going into my 2nd year of business here’s what happened:

  • I started improving the SEO and I started blogging on my website and booked my first $10,000 wedding

  • Raised my prices to only booking minimum $2,000 weddings

  • Branded myself to a nice audience and tripled my revenue

  • I got married!

  • Quit my job

  • Booked a gig freelancing about 20 hours a week with a major floral designer in my area

  • Started teaching about owning an Etsy shop



Towards the end of my 2nd successful year… I felt a nudge, a nudge to really tune into my intuition.

I can recall the exact moment it happened and I WAS TERRIFIED.

>> JUST A HEADS UP you can get 50% off my best selling wedding course: How to Win at Weddings>> my course that teaches how to grow your wedding business, and my exact formula I use to book high end clients and double my Because it’s the last day its open for enrollment I decided to offer 50% off for those of you who read my blog.

A few times throughout this post I mention How to Win at Weddings because I know how hard it can be to have your business move slowly, and it’s my way to truly help people grow their wedding businesses FAST.

This blog post gives some great guidance but not as much as I give in the video tutorials in my course.

If you want to start the course before the 50% off expires and enrollment closes, the code for 50% off is: LASTDAY and it makes the course only $48 you can click here to learn more.

 
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Okay so I get an inquiry to do a styled shoot, PAID.

It was going to be a DREAM styled photo shoot with high end vendors, with beautiful colors, and freedom to create and arrange whatever I wanted.. I was like wow, this would have been a dream last year!

But then something started happening…

  • I stall on answering it

  • I stall on getting the proposal back

  • and by the time I did the director of the shoot said that they had already found someone else…

I hear the nudge..

“I don’t want to do this forever, this is not my legacy”



I heard the whisper.

I heard the nudge, but UGH…

I just hit success in this business and NOWWWW I’m supposed to just what… BURN IT DOWN?



Within 4 months.. I sold the wedding business for 15 times the investment with a craigslist post.

I sold a website, no inventory.

I sold the traffic and blog.

I received the biggest check I’ve ever got in my whole life on my 30th birthday.

engagement season kick off 2 computer.png

Want to learn how:

  • I doubled my prices

  • Tripled my revenue

  • and booked a 5 figure wedding

    All within the 2nd year of my business.

Grab the challenge down below and get 3 videos talking all about the most important things you need to know to triple your revenue this year:

So WTF is the #1 thing people don’t tell you?

They don’t tell you about listening to your intuition.

LISTEN. TO. YOUR. INTUITION.

EVERY. TIME.

If you right now, reading this post, know you:

  • want to start a wedding business

  • raise your prices

  • quit your 9-5

  • design the craziest most beautiful weddings EVER

  • only work with high end clients

THEN YES. LISTEN TO IT IMMEDIATELY.

If you want to quit your business and start another one, FREAKING DO IT. LIKE RIGHT NOW!

How can you strategically apply this to your business?

Okay so right now, if you’ve been hearing the “nudge” to do something different in your business.

You can take those steps TODAY.

Fear will keep you small.

It will keep your business small.

It will keep your income small.



Your intuition will be your biggest money maker, LISTEN TO IT.

If you want the specifics like:

  • How I signed a $10,000 client

  • How I raised my prices to $2,000 and signed MORE clients

  • How I grew my blog + traffic and then sold it for $15,000

  • What social media platforms to focus on for success

  • My best SEO techniques

  • How I was able to be consistent on social media + master it once and for all!

Then I highly recommend taking my digital course How to Win at Weddings which is currently available for 50% OFF until tonight.

If you didn’t know How to Win at Weddings is a course I created to:

  • Give you my day-by-day guide to figuring out SEO and blogging for wedding pros

  • Teach you how to be consistent with social media

  • Teach you how to raise your prices and still book clients

  • Teach you how to drive traffic to your content

  • Teach you how to brand your wedding business to attract high quality clients

  • Teaches you how to master your money mindset and hit your income goals

Did I mention that today is the last day to get How to Win at Weddings for 50% OFF? So I decided to offer it for 50% off for those of you who read my blog! just use the code >> LASTDAY click here to learn more about How to Win at Weddings.




See you there <3