3 things I did to hit $32,227 in 1 month in my business

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I did not leap from $3K to a $30K month by:

  • taking a marketing course

  • amplifying my funnels or

  • by learning all the secret algorithm hacks for social media.

I did not leap in income because I learned “some secret strategy".”

My entire leap in income was a subtle shift in power and a murder. 🤭🤭🤭

I shifted my power from everybody else to me. I was in the quick sand of people pleasing and it was not only keeping me small but keeping my income small too.

I wanted everyone (especially my audience) to LIKE me.

To APPROVE me and of course, buy from me but I can confidently tell you now, that your people pleaser AKA “your nice girl” is KILLING your business and income.

She is keeping you small and she is keeping your income stuck.

Once you break up with her and start to get into bed with the real, true, powerful YOU, you’ll watch yourself be seriously rewarded.

This is for the woman that has done "everything” by the books:

  • you’ve hired the coach.

  • you’ve taken the courses.

  • you’re writing the posts

  • you’re showing up consistently on social media

  • you are putting in the FUCKING WORK

but your income.. it’s not moving.

That's because you've looked everywhere else but WITHIN.

  • That is where your power begins.

That is where you can find THE ANSWERS.


Your money power LIES WITHIN.


Here’s how you’re going to SHIFT your power from everybody else to WITHIN you AND you’re going to kill that nice girl….

Shift #1: Relationships:

If at the last family holiday, you were trying to prove to your family that you’re going to be successful or that they don’t have to worry about you… we’re going to need to flip the power from whatever the fuck your family thinks to YOU.

Here’s the thing, let me talk straight to you:

You’re the person in this business, you’re the one that watches all the other women that become successful in this, that do insane things.

You know what’s possible. THIS IS YOUR PATH and you GET IT.

They don’t, they probably don’t even know anything about this while online business thing, so who the fuck cares what uncle Tom who’s worked as a carpenter his whole life thinks about your online business!

As long as YOU have confidence in what you’re doing and you OWN IT, everyone else will respect it too!

Now there’s another piece to this relationship part that we’re going to have to talk about it.

Take the relationship where you feel like you can’t be honest with the person, you have to walk on egg shells, or you just generally feel like you have to censor yourself.

Now, the same way you feel in this relationship with that person.

The feelings, the actions, the beliefs, are probably EXACTLY the SAME as your relationship to MONEY.

Scared to tell them the truth?

Right, you don’t check your bank account because there’s truth.

Don’t want to have an tough conversation with them?

Right, you don’t want to address your money problems either, that’s why you throw away the credit card statement every month.

Act like you have no choice with this person? That this is just the way the relationship is!

Sammmeeee victim mentality you have with money: “I just don’t make enough money or I can’t make more money, I don’t have any time!”

If you EMPOWER yourself to know that you can:

  1. have boundaries (that means saying NO to something or some people!)

  2. let people know how they can / can’t treat you

  3. speak your truth, BE HONEST.

  4. have an opinion that is different (that means you don’t have to agree with everything you say)

  5. you ask for help

  6. stand up for yourself and your values

These are all just healthy traits and characteristics to have and to create healthy relationships.

These are also the things that will MURDER YOUR NICE GIRL, because you won’t be people pleasing anymore.

Trust me, the only consequence of this murder is you being MORE YOU and MORE MONEY!


Shift #2: You're eating popcorn for lunch and coffee for breakfast.....

Here you are.. swooning over my $32,000 month like dayyyummm Shannon, I fucking want that!

But if I were to ask you right now.. how you took care of yourself today?

You would tell me… aghhhhh… umm…

BUT YOU, you are the person that is supposed to make this $32,000 month happen.

If I told you….

“Hey I want to drive my car across the country and

I haven’t changed the oil in 6 months

The tires are balled

The engine is making a weird ticking noise

and the air conditioning blew a couple months ago”




That’s why when you’re like….

Shannon I want to make $20,000 this month and I’m like okay cool..

  • what did you eat for breakfast or lunch?

  • when was the last time you moved your body or exercised?

  • when was the last time you did something for yourself not just for your business or family?

If you can’t give me answers that sound like you’re taking good care of yourself, I’m going to give you the same response you gave to me about the car example.


Like your the thing that has to make this thing happen.

That means:

  • you FUEL yourself

  • you move your body

  • you treat yourself kindly + re-energize yourself

You are the vehicle that has to make these big things happen, that means taking really good care of yourself.

Feeding yourself.

Moving your body.

Keeping your creativity in check.

None of this here ^^^ says spend hours in front of your computer!


Shift #3: you are constantly seeking answers outside of you or copying others….

Ever try to copy someone else’s program? (I promise I won’t tell, I’m guilty of it too)

Ever try to copy someone else’s sales page? (I promise I won’t tell, I’m guilty of it too)

Ever see someone else doing something in their business successfully and think.. well I can do that..and then you try to do it and it flops?

Ever grab those free PDF’s or watch a webinar and hope that it will give you step by step instructions? Then maybe it does… but somehow it still doesn’t work for you?

AGHHHH HELLOOOOOO little thing called intuition.

Your intuition is YOUR MONEY MAKER, but fear is so much louder now that you can’t hear it.

You’re so caught up in a never ending fear based task list to try to do as much as you can so you can.. make as much as you can…

but somehow you’re still ending the month at the same amount of money?


That’s when you’re operating from fear not from your intuition.

Your intuition will lead you to the content ideas, the programs, or the ideas that will go on to become your BIGGEST money makers.

What I’m about to ask you to do is going to go against everything you’ve been doing.

I’m going to ask you to step away from social media.

From your Facebook feed from your Instagram scroll hole.

From anybody telling what you should be doing right now.


Go for a walk in nature, take a bath, sit and read a good book (a business book doesn’t count!).

Let yourself HEAR YOURSELF and the minute you HEAR something, ACT IMMEDIATELY.

This will get you to start developing your self trust muscle, do this a couple more times:

1) Get quiet

2) Listen

3) Take massive action

4) Be rewarded

You’ll start to feel self trust again, you’ll start to realize that you don’t NEED anybody to tell you what to do.

You’ve got self trust.


Your quantum leap of income will happen when you understand that your work always begins within YOU.

With how you perceive yourself in relationships.

Change how you see yourself in relationships ( if you think you can't speak your truth to your parents, set boundaries with your time + attention, )

With how you treat your body.

(stop punishing your body for not making money)

With how you receive pleasure.

(stop denying yourself pleasure, love, + sex because you're not making money, not wearing the cute underwear, or you ate nachos that day)

With how you understand TRUSTING yourself.

(looking to get the okay from everybody, looking to the next marketing strategy to hit the numbers, if you're calculating your numbers over and over that is where it WON'T work)

NOT looking at your money.

(letting shame of debt or spending your money until it's gone, not keeping track of money coming in or going out, you have to have a loving, healthy respectful relationship of money NOW, not when it shows up, RIGHT NOW)

You have to EMOTIONALLY and energetically get behind your marketing strategies.

You have to find your power within, not outside.

But you can not make leaps in income BEING the same person you are RIGHT NOW.

My 6 step process for working through your money blocks begins with changing all of these things:



  • FOCUS: you have to stop focusing on the people who can't afford your program, who say this or that, your focus has to be on the people you can serve + your MISSION




When you go through these 6 steps ^ that is when you can leap to new levels of income from $3K to $30K.

I’m hosting a free LEAP YOUR INCOME LIVE CHALLENGE about ALL of these 6 steps, you’ll receive:

homework assignments

coaching for how to leap in your income with the same audience you have now (yes I made my leap in income with the same email list: 630 people!)

AND a super lucky participant will be selected to receive a FREE seat in my 3 month up leveling mastermind: REFORMation (YES!! A $5,000 VALUE!)

Breakdown of how I made $32, 227:

1) I signed 3 ($10,000 clients with 2 of them going on payment plans)

Client #1: $10,000

Client #2: $10, 800 (payment plan)

Client #3: $10, 800 (payment plan)

2) Automatic payments came in from my course Laziest $10K month that I launched the month before:

payment #1: $209

payment #2: $209

payment #3: $209

Why your relationship with your mom or dad is causing you to not be seen as an expert

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I know you are dying to be seen as a leader in your industry.

You want people to reach out to you to work with you, to respect your time and definitely not message you with "I'd love to get your feedback on this thing.." (yes that thing you would charge money to do and they want it for free), and you want to be tagged in posts where people are looking for influencer’s or people to hire.


You share testimonials, wins, and you know your work is GOOD like really fucking good but it doesn’t feel like other people think that or at least you feel like other people don’t see it…
You still wonder when that day will come when people tag you in stuff or message you saying that they’ve been watching you.

You wonder when people will reach out to you and ask you to be on their podcast.

You wonder when people will reach out to you, begging to be your client, and you possibly not sure if you can take on another client!

But the pattern you play out with this stuff ^ is the exact same pattern you're playing out with your mom/dad OR possibly someone else really close in your life, possibly a spouse or a friend, someone who you really would love to be proud of you…

You want them to respect you.

To see you as a business owner, to see that you're doing great things, and at this point you might even be making $5K-$10K a month but it still doesn't seem like they get it yet or respect what you're doing…

Now that you know money won’t get their approval, you still feel confused as to what will get them to see you have a successful online business…

They might make comments about how "cute your little online business is" or that you should just give up this business thing and focus more on your kids or family.

Every time they say those statements you boil up a little inside. 
You feel the frustration almost come blowing out through your ears and the cycle of proving to everyone begins again.

The way you’re not showing up confidently, worthy, and like a fuck yeah woman who gets what she wants, is the same way you show up with that person.

It’s almost as if the way you shrink in front of them, is how you shrink showing up online in your business.

You get treated that way.

You get treated that way with clients, potential clients, strangers on the internet, your parents, friends, possibly your spouse, and most definitely... with money.

Until you fix that pattern, you will continue to be treated that way, and you will chase, chase, chase money, until you're burnt out and exhausted or until you have a lot of money but you're fucking miserable.

Patterns are the things we may have learned that protected us, kept us safe, or just worked well in a relationship at 1 point in our life but sometimes we out grow patterns or need new one’s to get to a different place.

But when you’re trying to do something different like:

  • jump to a new income

  • charge more for your services

  • just make your life better in all area’s

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Want to dive deeper into healing your money mindset?

Uncover habits, thoughts, and beliefs that are holding you back from becoming the rich-wealthy woman that lives within you?


One of my favorite quotes about this:

“You can’t create a new reality with the same personality”

What this means about that pattern in that relationship, is that it will have to change.

Maybe a pattern that worked well for you when you were younger, were to not talk back to your dad or challenge his opinion.

So you continue to not do that today..

That plays out in your business because.. a strong part of content marketing is to state your beliefs, strongly. Like if your business is about branding: a really strong belief you’re going to have to hold is that branding works for businesses and it will help make other businesses successful.

But well.. you play into the pattern to NOT challenge other people’s beliefs.

It keeps you safe, keep things smooth, no confrontation, but it also keeps you broke.

Because the girl out there making her stance known that Youtube is what will make your business successful, because she fully believes and shouts it from the roof tops, well she’s winning.

How to fix this pattern {expert mode}: If you want to go straight to disrupting that pattern on expert level: next time you spend time with your dad and you disagree with a thought, he has, feel free to challenge it in a thoughtful way.

It might lead you to a great discussion.

How to fix that pattern {beginner mode}: If that idea terrifies you, start out small, next time you’re in a conversation with someone you love + trust and aren’t intimidated by, challenge their thoughts if you disagree with them.

See how you feel after doing that.

I used to have this fear of talking back to my mom, even when her comments toward me got out of line or didn’t feel right. I never questioned them, I just sat silently and listened.

Until I started to empower myself way more around relationships and money.

I realized that the way she spoke to me, wasn’t okay and it wasn’t right to do that to someone you love.

We had gone on a shopping trip together at Christmas time and I can remember she started making comments about the stores I wanted to go into.

At that time I really had made a decision to change my life.

I wanted to be wealthy, I wanted nice things, and I wanted to give myself those things.

Once I felt like the comments started to cross a line, I spoke my boundary to my mom and told her that I knew where I wanted my life to go.

I did want nice things. I did want a Gucci bag. I did want to buy nice clothes someday. But it didn’t meant that she had to degrade my new choices and decisions because they made her uncomfortable.

That I had found who I wanted to become and what I wanted to do, and that also meant that she couldn’t speak to me that way anymore.

That she had to bring respect to our conversations.

I can still even recall the conversation as my throat was shaking and I could feel my heart pounding out of my chest.

The entire time, questioning whether I was an ungrateful daughter or an empowered woman who was creating a new relationship for both of us.

After our conversation, my mom said that what I did, putting a boundary in place, speaking my truth, and asking for respect… well it’s what she always wanted to do in her life, but was too scared to do it.

That’s why you create new relationship patterns.

Guess what happened after that?

I went on to have the biggest month I ever had in my business.

Because, well, if you can have scary conversations with people who really truly mean the most to you, well money and showing up online becomes the easiest thing in the world to do compared to that.

What relationship pattern right now do you know ISN’T working in your life?

How is it playing out in your business?

Why you have Wendy clients when you could have STEAK clients

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You KEEP choosing to eat Wendy's because you think you're not good enough to eat steak.
I know WTF is she talking about.. follow me on this because it will change your life, even if you're a vegan.

👉Choosing to allow the "Wendy's relationships" in your life to get all of your time, instead of holding out for the amazing relationships. These relationships might make you feel good for a short time or in short bursts, but long amounts of time in them leave you feeling frustrated, hurt, or misunderstood.

👉Choosing to accept "Wendy's clients" in exchange for money when you really could have amazing clients that pay you your higher rate, respect your time, and trust YOU. Yes the "steak clients" exist, they pay you your "omg rates" and RESPECT YOU.

👉Choosing to keep working with the "Wendy's coach" the coach that doesn't get you, that's not listening to you, who you now feel like wasn't a good fit for you. But you can continue to work with them because you paid for it!

While you can eat Steak (or whatever vegan substitute is out there) you choose to keep eating Wendy's.

It is a choice to treat yourself like shit.
To accept anything less than what you should be deserving.
To accept anything less than the BEST income.
The best relationships EVERYWHERE with EVERYONE (yes even with you're parents).

Because you feel not good enough, yeah maybe you're making $5K-$10K a month but it still doesn't feel good enough AND YOU DON'T KNOW WHY.

That's because you are choosing to surround yourself with people and things that makes you feel not good enough.

Ready to stop eating Wendy's and get the life + biz that makes you feel good enough? Apply below.


What Happened when I stopped Selling Low end Courses

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How I sold (2) $6K packages when I stopped selling low end courses or random programs...

I went through this "phrase" over the summer when I didn't want to sell my 1:1 package anymore.
I thought it was because I wanted to sell low end, I wanted to cash in on that passive income, and impact or help more people!

YEAH. That's what I wanted to do.
So I created lots of low end programs.
Everything from $197 courses, to $7 e-books, to $49 Facebook lives.

I strayed away from my coaching program. I "promoted" as much as I thought I could.. but I also knew that "no one could pay this" or "no one will pay more than $2500 for this."

I was CONVINCED, convinced that people don't buy high end. (shows where I was at huh 😉 )
Plus I didn't want to do coaching anyways.
I wanted to make money EASILY.
I wanted to make money PASSIVELY.
That's what I wanted and I DIDN'T WANT to coach people anymore.

So when I started releasing the low end programs.. and those didn't sell.. well fuck then?
Was no one buying anything now?! Now even my $197 is too much.. well add a 3 month payment plan to the $197 course.


What changed? How did I go from only selling a couple low end programs (talking about LOW cash for the month) to selling (2) $6K coaching packages within 2 weeks of each other, not including all the coaching packages I sold every month before that at $3K.

My money mindset.
The way I perceived wealth.
I got REALLY clear about my ideal client + where she was.
I focused only on the woman I REALLY wanted to work with and stopped marketing to the one's I didn't
The way I valued my worthiness.
I didn't add 500 people to my email list or new people to my Facebook group.
I just became a different version of myself and people responded.

All 6 figure entrepreneurs have this 1 thing.. can you guess it?


You can't be a 6 figure entrepreneur with Part Time Self Discipline

These words rolled through my head as I'm walking out of Starbucks today and I can't believe how much I'm getting done in a day.

I used to stumble my way through work weeks.
Sitting at the computer, scrolling social media accounts, and looking at mine like

UGHHH not again.

Not another week of trying to do something or anything consistently that will get me to more sales. Or staring at the blinking cursor on my computer trying to conjure up something to mark "write blog post" off my to do list

 It was like pulling teeth. I remember that place so clearly; a place of confusion, of what am I doing?

What am I supposed to be sharing? & HOW the fuck do I make money!?
Oh how badly I just wanted that 6 figure year.
The magic number.

I grab another shiny object on a Facebook ad and say "This will do it! This Facebook ad freebie will get me to that six figure year."
Grab it, half ass the PDF, and realize she begins to repeat everything I've already heard after grabbing 30 other PDF's, work sheets, webinars, etc.....

Do the mindset work and be consistent with your marketing.

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Grab your 44 page journal to start uncovering and meeting your 6 figure personality.

Who will you be like at 6 figures?

What thoughts do you need to change?

What new beliefs do you need?

What new habits do you need?

So I go back.. keep doing it.. putting in part time hours, hiding behind my computer, sharing my posts about "SEO", and wondering WHY I haven't hit my 6 figures yet.

Until it hits me..

I've been operating from the same Shannon that is keeping me at this place.

I HAD to change. ALLLLLL of it had to change, but most importantly deep down I, Shannon DePalma

(the person, not the business) had to change.

 Ready for your change?

Ready to master self discipline?
TO BE CONSISTENT with social media?
To be consistent with your marketing?
For once and all master your work ethic + self discipline in your business?

Say yes to those things and you’ll have to say yes to changing yourself from within.

What does that look like?

Lots of inner personal work.

I’ve got this awesome 44 page journal to start you off with:

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