the laziest $13K month

How to have your first $13K month in your coaching business

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I have a vision and I’ve always had this vision, that I would build a business and make a lot of money, impact a lot of women without sacrificing my family, my time, my body, my health, or my sanity.

There were times, I thought it wasn’t possible, that I would have to work ALL the time, that I would have to take on clients I didn’t like just to pay the bills, but I quickly found that IT’S NOT TRUE.

You do not have to wait to have a $13,000 month or 6 figure year, every single one of you can have all of these things RIGHT NOW. (I promise).

Business is a lot simple but sometimes it can be hard to get that. you might feel like:

  • What do you have to do to make money?!

  • Why is this so hard?!

  • It feels like I'm doing everything or I'm doing what people told me I should do.

  • or you may be transitioning from 1 business to another from 1 niche to another and feeling very confused about where to start now.

Okay so I'm about to blow your mind and make business INCREDIBLY simple.

The basics of running an online business:

1) there’s a problem

2) you solve it

(You can watch the video down below or keep reading)


Let’s talk about how to create Your Lazy 6 Figure Foundation (in case you haven’t picked up yet, I love doing things the lazy way).

Step 1) Your Business Model

Offer 1 high end package or service.

High end means: your service is above $2500 to work with you.

A high end package or service will give your business immediate cash flow.

Your business is going to need cash flow right now in order to survive long term.

I highly suggest creating this service or package when your audience is small because standard industry conversion rates are 1-3%.

For example:

If your audience right now is say 200 people on your email list.

That means your audience will convert at 1-3% for something you sell them.

Let’s say you’re selling a $200 intensive, you will sell 2 of them (1%).

That means you’ll bring $400 (if both people pay in full).

NOW if you sell a high end service or package (above $2,000):

Your audience is 200 people that’s 2 people.

That’s $4,000.

See what I’m saying?

PS: it also takes the same amount of energy to sell a $200 offer as it does to sell a $2,000 package.

Here’s just a couple reasons why your business needs to focus on building cash flow right now:

1) Your lazy 6 figure foundation needs a high end offer or service because you pay TAXES! (SHOCKER RIGHT?)

I set aside 30% of my profit, every month. So if your making money.. you’re paying money!

2) In order to scale and grow your business you have to put money back into your business that can be:

  • paying your coach

  • hiring an assistant

  • hiring a cleaning lady

  • paying for Facebook ads

  • hiring a marketing agency

  • etc.

See what I mean.. we’re going to need cash flow!

3) You also need to be taken care of as a business owner, if you are exhausted running from call to call or skipping lunch to get that blog post written, not eating, or not taking time for yourself or your family, can you really deliver your best work? Not really.

When you take care of YOU and your business, you will get amazing results, and amazing results = MORE CLIENTS.

PPSSSTTT: Know that you already want to sell a high end service or package BUT don’t know what type of content will attract high end clients?

Grab your work book + videos down below 👇👇👇👇👇


This totally free step by step guide + a 30 minute video training includes case studies, exercises, and tips on how to write posts that convert into high end clients. 

In this 12 page step by step PDF you will learn:

  • Stand out from the crowd: Get people to stop in their scroll hole, read your post, and engage with your content

  • The structure, wording, and format of posts that attract high end clients to you: think they're not in your feed? OH GIRL, THEY ARE.

  • How to write to keep people's attention: Learn how write to keep people's attention and inspire engagement

  • An inside look at how I build trust quickly with high end clients through just my content ( I haven't done a discovery call in months!)

Step 2) You have to go deeper than doing this just for you or for your family….

I know you started this business to either help your family or spend more time with your family, maybe it was so you can travel around the world.. whatever it is.. the personal motivation or goal of this thing isn’t going to get you through the times when..

  • Nobody has watched your videos

  • Nobody is scheduling calls

  • Nobody is clicking on your blog post

  • Your bank account is about to head into the negative…

What will get you through is a bigger mission, a bigger vision, it is your WHY.

Finding your true, purpose and passion this is the thing you need to know when nobody has watched your videos, applied for your program, or said yes to any of your programs…

This is your WHY, if you know your WHY, the reason why you’re here to show up, share content, and help people.. then you won’t be stopped EVER.

My why: I believe that if women make more money the world will be a better place.

It’s what keeps me going and fully believing in this business.

What is your WHY?

Do you want to make a big impact in the world?

What does your why look like?

Simon Sineck has some amazing stuff on finding your why + when companies fail because they haven’t found their why.

Watch this short clip here where he talks about it:


Step 3) Marketing can be simple, but your fear is complicating it.

  1. Funnels

  2. Webinars

  3. Cart closing emails

  4. The perfect website

  5. The most beautiful Instagram feed

You don't need any of that to sell high end programs, I promise!

A lot of time our fear likes to complicate things. It wants to make the idea of achieving a big goal, almost impossible, so we complicate it.

We act like there’s tons of things we have to do before we can make a lot of money or we have to work “really hard” to make a lot of money.

Keep your marketing simple, keep your business simple.

I’ve booked all my high end clients ($10,000 plus) when:

  • my website was a freaking mess

  • my Instagram feed looked like a 5 year old put it together

  • and my brand photos were selfies

But I did it because I knew how to market myself confidently, because I knew that more women were seeking deep transformation, and I showed up for myself + for the women who needed me.

Marketing yourself during these times is way less about how you look online and way more about how you make people feel.

Marketing your package is REALLY simple: you show up, tell people about your solution to their problems, and offer a way for them to work with you.

Really that’s it!

PPSSTTT: want to learn how I sign high end clients ($10,000) only using Facebook posts?

Grab this work book here and I discuss the 4 types of content that attract high end clients:

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In this work book + 4 part video training I will teach you:

  • the 4 types of content that convert into $10,000 clients

  • money mindset exercises (you are going to feel so freaking confident marketing for high end clients after doing these)

  • see real life examples from me + clients (yup see what it looks like put into action!)

  • 4 videos explaining how to write your own with a step by step work book

4) your money mindset needs WORK.

If you feel good about money, if you feel confident about what you’re charging, there is no FREAKING WAY YOU WON’T SUCCEED.

Think about it this way: if you are trying to make money in your business, but you avoid money, hate money, have negative feelings toward money, it’s going to be really hard to make money if you don’t have a healthy foundation of money mindset.

The biggest thing I see stopping women from making like a butt ton of money in their business is their money mindset.

  • They undercharge.

  • Feel weird about charging money for their services!

  • Feel like their not worthy of charging more.

  • Think that asking for money in exchange for their services is like the worst thing EVER

  • Wonder if they need to lower their prices

  • Give discounts to family + friends

  • Just want to help everyone so they never own their money making abilities

GUYS! please if you’re reading this, KNOW THIS FACT:

Women Entrepreneurs Pay Themselves 28 Percent Less Than Men Do.


But because your money mindset is so messed up around what you can charge, around what your allowed to own around money, you continue to undercharge!

I promise you if there’s anything I’ve owned from owning 2 successful businesses, it’s that the minute I work on my money mindset, my business completely changes.

Instead of putting my ideas around:

  1. what people can pay

  2. what I can charge

  3. or what people “can afford”

Instead I OWN what I know I’m worthy of, I book clients like immediately and make the money I want.

I have put in the WORK around my money mindset.

Want to know how to raise your prices and book 5 figure clients?

Grab this work book HERE where I talk about the 4 types of posts that convert high end clients AND I talk about the money mindset work that goes into creating a better money mindset ALSO:

How to: create your first high end coaching package

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Day 2: Crafting your high end package: Stop creating low end programs!

Before when I was undercharging for my work I used to create low end programs all the time. My time was focused on creating content and then low end programs over and over.

I remember one time doing 9 Facebook live’s, NINE GUYS, for a $99 course.

When you are in that space of creating low end programs or undercharging for your 1:1 program, or maybe not even talking about your 1:1 program, because you are convinced that nobody will buy it, you are dealing with the money mindset monster.

You have convinced yourself that people don’t buy, people won’t pay, and there’s no way you can sell anything for more than $397 or $2K.

I’m here to tell you, it was EASIER to sell my $6K + $10K packages than it was to sell $99 and $397.

Coming back to setting that 6 figure foundation that has cash flow…your business can not sustain on making a couple hundred bucks, IT CAN NOT.

I’m here to tell you, it was EASIER to sell my $6K + $10K packages than it was to sell $99 and $397.

Coming back to setting that 6 figure foundation that has cash flow…your business can not sustain on making a couple hundred bucks, IT CAN NOT.

Guys can we take a second… who here remembers getting transformation from a:

  • a $99 program?

  • A $200 program?

  • Maybe even a $500 program?

Now who here remembers:

  • a $2K program?

  • a $5K program?

  • Maybe for you it could be your first $997 program?

Because there is a difference in the way people show up for a program where there is A LOT OF SKIN in the game.

IF you want to serve, if you want to transform people, not just help them or keep them comfortable, you have to a high end program.

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There’s 4 types of content that attract high end coaching clients.

Want to know what they are?



Now I’m not mocking the low end business model, it works really well for a lot of people AFTER they have a foundation, they’ve built a following, and they have their true message nailed down.

Okay so the next question you’re going to ask is HOW Shannon?

HOW do I sell high end programs?

What does it look like?

The question is not HOW, the how is the easy part, and I will get to that.

A business that is lazy doesn’t focus on WHAT I NEED TO DO, it focuses on WHO do I need to become.

The question is WHO do you need to become to start selling higher end programs and packages?

What do you need to believe + know about yourself in order to sell higher end programs?

What do you have to let go of to sell a high end program?

How can you make yourself feel so freaking worthy of a high end client?


When you can get your mind behind why you can easily sell high end packages, why you are so freaking worthy, and why having higher end packages is of more SERVICE to people, then you don’t need a HUGE to do list.

Guys you don’t need to add anybody to your list or your following, they are there RIGHT NOW.

  • My client made $33K this month

  • my other student got 300 people interested in her program and not a single person followed her

  • My other client made $15K with a brand new coaching business with 150 likes on her Facebook page.

The lazy way is:

1) get behind it, get the fuck behind it, that you can do this, that you are worthy, << that is all the WORK you really need to do. Your to do list should just be get behind my prices.

2) Your higher end package should be focused on transformation, not about your ego, do NOT STUFF A PROGRAM THAT IS JUST FULL OF YOU TRYING TO PROVE. It is not about you, it is about the client.

3) The program should be longer than 6 weeks, I’ve offered shorter program, it has to be longer to get that transformation, it’s just my input, my clients do get quick changes, rapidly and fast, but I know that in order for them to work through the phases of was that luck, can I do this without a coach, to truly get the shift that stays, they need more than 6 weeks of work

4) You show up ONLY talking to people who are ready for transformation NOW, not the one’s that are waiting or who even have objections, forget anybody else that can’t afford you, forget any of that, speak to the woman who is like I need this girls work.

5) All you have to do is SHOW up as you know people will get results. The only showing up you need to do is Facebook posts or FAcebook lives, fuck a sales page, fuck the funnels, keep it lazy. if you show up as aghh I don’t know, maybe, aghh who would want to work with you!?

Okay these are the only THINGS YOU NEED TO SELL A HIGH END PACKAGE, if you truly want to be lazy, if you don’t, if you want to make it hard, if you want to struggle, that is your choice, I choose lazy ALL DAY.

I choose to know if I can get my mind behind it, show up as the bad ass coach that I am, it WILL SELL.

I do not have to complicate it, you do not have to complicate money, you do not have to struggle for money, release the old pattern of struggling for money, start a new story.

Want to know what types of content attracts high end clients?

There’s 4 types of posts that I’ve found that work to convert high end clients.

There’s a 10 page PDF and 4 videos that are so GOOD.

Step by step: How to attract high end clients to your online business

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Your nice girl is showing and she’s leaving you broke.

In this post I’m covering why you want to quit every couple months and how to fix that.

How to create a Facebook post or content that converts into $10K clients or 300 applications for your program or a $23K month.

Welcome to the laziest $13K month challenge, we are on day 3 and I’m covering 2 TOPICS. So strap in, get your coffee, and grab that journal, because we are going DEEP today.

(You can find day 1 here and day 2 here)

  1. Let’s talk about that moment or day or week or month when you want to step back from your business, when you want to shut the whole shit down because it’s not working.

    You’re in debt, no one is clicking on your stuff, you just finished launching another low end program and maybe made $1,000, and you start to open up the indeed tab to search for jobs, because this shit is NOT WORKING.

Now maybe you have already established your why, you want to make a financial contribution to your family, or you want to be at home with your children, or you wanted to make money doing something you love traveling the world.

^ THAT will not get you through those moments.

Your purpose has to be bigger than you and you have to understand + get real corny with it, like REAL CORNY.

I remember watching some people and being like… “omg you’re not making that much of an impact on the world”, seriously, like used to roll my eyes kinda stuff AND NOOOWWW that I got over my immature ass, you know what I realized……

fuck yeah those women are making an impact, fuck yeah they are changing lives, this whole industry even if you think it’s a bull shit, or a scam or whatever, it has completely and totally changed hundreds of thousands of womens lives, we are now doing something completely and totally different from what was available to our parents, and we have created this thing all on our own.

Now my deep mission + message that has kept me going on days when nobody buys my shit, or clicks on my post, or when I only have 3 people signed up for my group coaching call..

Is that women need to make more money in this world, and IF I show them how, I can help impact just the small pocket, but more than that, when I help my clients make more money..

The money doesn’t stop in their pockets, it ripples throughout the world.

Think about it: my client who goes on to make more money in her business, she goes on to hire virtual assistant, a graphic designer, another female team member, and then think about where else that money goes, it goes on to pay for dinner at mom and pop restaurant in town, that restaurant then pays it’s cooks, who get to use their paycheck to keep on the lights on in their home, I mena just think about what really happens when we as women create more money in this world. It is scientificaclly proven that women spend more on their communities than men.

Because I know that^ because that is my WHY, when I have those moments of fuck this shit, crying on the floor, frustrated crying to my husband, I remember that, and I keep going.

You need yours.

Why are you doing this?

What is the point?

Make it bigger than you, it has to have IMPACT and it probably has to be CORNY.

NOWWWWW that we have something within us that we are so FREAKING  passionate about it.

it’s time talk about your nice girl, who’s leaving me bored, and you broke.

  1. I want you to take a second right now to scroll through your Facebook feed or a Facebook group, is there any posts that catch your attention?

  2. The posts that do, the people you love to follow, what are they doing different than everybody else?

  3. Ill tell you.. They’re being vulnerable, they’re sharing stuff that is HARD to share.

  4. They are not teaching things but they are sharing stories, lessons, and saying things that PEOPLE NEED TO HEAR

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Want to know how to write a post that converts?

  1. What does your ideal audience need to hear that you’re afraid to say?

  2. Where are you holding back from telling the FULL story?

  3. Grab the PDF over there to learn how to structure the post, the mindset work, and the images to include to attract high level clients

High end clients don’t pay for my knowledge, because guys there is literally only so much business knowledge before it starts to repeat, high end clients pay me because of the immediate trust that I establish with them, they already know me just from a couple Facebook posts, they know my story, they know everything, I hide nothing.

High end clients don’t pay for my knowledge, because guys there is literally only so much business knowledge before it starts to repeat, high end clients pay me because of the immediate trust that I establish with them, they already know me just from a couple Facebook posts, they know my story, they know everything, I hide nothing.

Hiding, appearing perfect will get people feeling like aghhh I don’t know.. I’m not sure if I fully know her…

My highest converting post: is a post about a fight I had with my mom and that story touched so many people AND it also got haters, OH YES people told me I Was a bitch, I was ungrateful, but for everyone 1 of those, I got woman who said thank you for opening up about that struggle, because I have it too, because I was scared to put boundaries in relationships or with my parents.

Step by step how to craft a vulnerable high client converting post >>

THE LAZY WAY: is to show up be vulnerable, put it into a Facebook post and tell people to message you,

No funnels, no webinars, just do the mentally hard work everyone wants to avoid

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How to have faith in your business when you have $0!

The laziest $13K Month Day 4: STAY IN THE ROOM

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Welcome back to the laziest $13K month and today is WHERE WE GET ALL SORTS OF LAZY.

If you do: mantra’s, affirmations, your journaling your freaking head off and you’re still not hitting your money goals this live stream will change everything you know.

If you guys have enjoyed the challenge, leave me a comment below, I’d love to know who has participated and really soaked up all this knowledge.

If you haven’t read the 3 other days: you can find day 1 / day 2 here / day 3 here

You need to go watch them, they tell you how to package your high end package so it sells (and yes you do need a high end package), how to get $10K clients from 1 Facebook post, and what a 6 figure business foundation looks like.

The lazy way of running a business really just comes down to making everything SIMPLE and honestly the simplest way to hit your goals, is if you do the work in your head.

I was talking with my client the other day, who has just had her first $33K month and I was like tell me how you feel about this month, she put into perfect words. She said “it’s hard, like it’s not easy to do the work in your head, but after you do it, you almost feel like an idiot for how complicated you made everything seem”

So you might feel like I do mindset work all the time, I journal, I get it Shannon, but here’s what I want you to know, you can mantra, do affirmations, say 100 positive money mantras, but if you not have addressed what is truly going on beneath the surface, you will not hit your income goals.

The real root cause of not hitting your income goals lies in your beliefs and the action you take to prove them wrong or right.

For example: Let’s say right now on a daily basis you have thoughts that no one will buy your $3K package or you feel like it is SUPER hard to sell it.

Eventually you seek out ways to PROVE that belief to be true and the cycle continues over and over, until eventually you lower your price or try to sell something for $97.

In order to sell something you have to “get behind it”, that means that without a doubt you are fully and completely convinced that this thing is happening, that it’s totally possible, and there’s no way you won’t get this thing.

This is where the quote “staying in the room” comes from. If you’ve ever been to hot yoga and they tell you to “just stay in the room, even if you can’t hold a pose,” it’s challenging your beliefs. They want you to prove your belief “that you need to get out of this fucking room before you turn into a puddle" wrong, haha.

So if you stay in that hot yoga room, even when it feels uncomfortable, you are now proving the belief that “you can’t stay in the room any longer” to NOT BE TRUE.

From there you can keep growing and expanding, maybe next class, you’ll hold the pose for longer.


So let’s think about in terms of your $3K package, if your belief (belief can not just be changed mantra’s and affirmations alone), instead of promoting it for just a little while and then no one buys it so you create something low end or new or discount it, what if you just “stay in the room?”

You just hold on to the belief and truly convince yourself everyday that someone is going to buy it, and you STAY THERE. Don’t offer something new, don’t discount it, just STAY IN THE ROOM.

Then once you do it, you now have broken that belief to not be true, which will lead you to go on to now establishing the new belief that of COURSE people buy your $3K package, and you rinse and repeat that process over and over with every new price.

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Trust me: stay in the room. You’ll thank me when you’re a completely different person in 6 months.

Did you grab the 44 page journal all about uncovering your money mindset beliefs?

In this money mindset journal uncover what beliefs are holding you back from “staying in the room”.