MUST WATCH THIS FIRST! ^
Edit: You can also do a 10% off or free bonus if they sign up, but I would go with an approach to warm them up.
You can also do :
a helpful blog post on a landing page with an opt in
Don't have email software? That's cool too.
Squarespace and Leadpages allows you to collect email addresses without email software.
Landing page resources:
Examples of my landing pages:
For my online entrepreneurs that don't need LOCAL interests:
Target your leads by other people they would follow.
For example: a lot of my clients follow a couple other coaches like Gina DeVee, Marie Forleo, etc.
BUT what you want is to find coaches with a smaller following too.
You want to include coaches who have a following below 500,000 followers.
That narrows your reach.