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We're all just freaks and outcasts in this online entrepreneur world....

You may not have felt accepted in a traditional corporate job.
You may have felt like you are too much in your family.
You may have felt like you're weird, different, or an outcast from "normal" people.
You may have felt like you should be happy with the regular stuff, a 9-5, the regular life, but it's not enough for you.

That's why we have this little part of the internet where we all gather and push each other to be more of ourselves.
To not hide or dim our light.
But to let our freak flag fly high.

I've always been known as a firecracker, a nickname coined by my husband.
I don't sugar coat things. I'm incredibly direct and honest.
This gift that in the corporate world was obviously my biggest downfall, now in this world, is my greatest blessing.

With my coaching, it allows me to go deep with clients quickly and get results fast.
I don't dance.
I won't try to tell you it's okay or yeah it's hard.
I'm incredibly direct and honest about what's going on with you.

But more than anything, as your coach, I want you to be 110% yourself. 
It is safe to be yourself in this world.
WE only want to watch and be lead by people who are being authentic.
If you want fast traction in your business, don't hold back, be you.

Girl, today, let your freak flag fly.

Why you have Wendy clients when you could have STEAK clients

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You KEEP choosing to eat Wendy's because you think you're not good enough to eat steak.
I know WTF is she talking about.. follow me on this because it will change your life, even if you're a vegan.

👉Choosing to allow the "Wendy's relationships" in your life to get all of your time, instead of holding out for the amazing relationships. These relationships might make you feel good for a short time or in short bursts, but long amounts of time in them leave you feeling frustrated, hurt, or misunderstood.

👉Choosing to accept "Wendy's clients" in exchange for money when you really could have amazing clients that pay you your higher rate, respect your time, and trust YOU. Yes the "steak clients" exist, they pay you your "omg rates" and RESPECT YOU.

👉Choosing to keep working with the "Wendy's coach" the coach that doesn't get you, that's not listening to you, who you now feel like wasn't a good fit for you. But you can continue to work with them because you paid for it!

While you can eat Steak (or whatever vegan substitute is out there) you choose to keep eating Wendy's.

It is a choice to treat yourself like shit.
To accept anything less than what you should be deserving.
To accept anything less than the BEST income.
The best relationships EVERYWHERE with EVERYONE (yes even with you're parents).

Because you feel not good enough, yeah maybe you're making $5K-$10K a month but it still doesn't feel good enough AND YOU DON'T KNOW WHY.

That's because you are choosing to surround yourself with people and things that makes you feel not good enough.

Ready to stop eating Wendy's and get the life + biz that makes you feel good enough? Apply below.


Your bank accounts = your self power


I go through times in my business when I start to feel jealous, fearful, frustrated, annoyed. (shocker right!?)

I notice that those feelings always revolve around putting blame, energy, and my emotions on something outside of myself.

When I sit with those feelings for too long, when I start to put power outside of myself, and on to either other people or situations that make me feel that way, I notice something else starts to happen....

My bank account starts to dwindle.
The weird thing is I'm still taking action in my business even through these times- still showing up, emailing my list, going live. BUT nothing is converting, nothing is clicking, nothing is super engaging.

It's the weirdest thing but it makes so much sense.
I've taken my energy and I've put it on things outside of ME. So instead of using my energy to make me feel powerful, I've now depleted my energy by spending time on things outside of me...

Feeling jealous of someone else's success? Energy drain.
Feeling frustrated by tech snafu's? Energy drain.
Feeling annoyed by someone talking about something you totally disagree with? Energy drain.
Coaching someone who is not an ideal client? Energy drain.

You guys know how much I talk about money mindset but I want you to know that money mindset at it's root is about self empowerment.

It's about taking control of your money, your life, and your energy.

YOU are your source of power, always. 🔥🔥👑

I broke up with universe in my biz and here's what happened...



Recently I went on a full detox from any universe talk, horoscopes, picking cards, reading my horoscope, or notes from the universe....

I found that part of me was giving my power to the universe.
I was giving my power to outside things.
I was hoping if my horoscope said something good today, it meant I was going to succeed!
I was hoping that if I gave something over to the universe, it would make it happen for me.

AND it was scary AF, to think I was only going to ONLY rely on myself to give the green light.

What I did instead was take that power from the universe and put it in my hands.
This doesn't mean that you have to give up whoever you look to. 
No you can still have that.

But instead of asking for the universe to show you that you're enough, that you're good enough to get the high end client, that you're good enough to start making more money, or that you're good enough to start being an expert now.

What if YOU were the one to tell you... hey you're good enough right now.. like TODAY. 
Like TODAY you can book a $5K pay in full client.
Like TODAY you are an expert and a leader in your industry.

No more waiting for the sign.
No more waiting for the green light.
No more waiting to pull the right card.
No more waiting for the right note to come from the universe


PS: I started this experiment February 6th, and by February 28th, I had my biggest month yet <3

What Happened when I stopped Selling Low end Courses

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How I sold (2) $6K packages when I stopped selling low end courses or random programs...

I went through this "phrase" over the summer when I didn't want to sell my 1:1 package anymore.
I thought it was because I wanted to sell low end, I wanted to cash in on that passive income, and impact or help more people!

YEAH. That's what I wanted to do.
So I created lots of low end programs.
Everything from $197 courses, to $7 e-books, to $49 Facebook lives.

I strayed away from my coaching program. I "promoted" as much as I thought I could.. but I also knew that "no one could pay this" or "no one will pay more than $2500 for this."

I was CONVINCED, convinced that people don't buy high end. (shows where I was at huh 😉 )
Plus I didn't want to do coaching anyways.
I wanted to make money EASILY.
I wanted to make money PASSIVELY.
That's what I wanted and I DIDN'T WANT to coach people anymore.

So when I started releasing the low end programs.. and those didn't sell.. well fuck then?
Was no one buying anything now?! Now even my $197 is too much.. well add a 3 month payment plan to the $197 course.


What changed? How did I go from only selling a couple low end programs (talking about LOW cash for the month) to selling (2) $6K coaching packages within 2 weeks of each other, not including all the coaching packages I sold every month before that at $3K.

My money mindset.
The way I perceived wealth.
I got REALLY clear about my ideal client + where she was.
I focused only on the woman I REALLY wanted to work with and stopped marketing to the one's I didn't
The way I valued my worthiness.
I didn't add 500 people to my email list or new people to my Facebook group.
I just became a different version of myself and people responded.

How to book high end clients



That's right.

Here's why you're not getting high end clients:

It's a lot fucking easier than we've been making out to be.
You can start attracting them as soon as you realize how worthy you are.
Once you begin to see why you're the best that's ever been, that's when you start conveying that through your social media.
Doing the things that scare the shit out of you (like investing in that coach, buying that fancy hand bag, or spending more than $50 on a dress).
Most of us want it to be hard. We want it to feel like it's a lot of work because that's the only way we can feel good about taking money. 
The old "you have to work really hard to make a lot of money" mentality.
Making a lot of money EASILY.. it's incredibly uncomfortable, that's why most of us avoid it.

Here's why I am:

I've invested in myself back to back, even when it scares the shit out of me. I used to take breaks in investing in myself or I used to punish myself for not making as much money back or sometimes making no money back. 
I used to say you can't do that anymore! I stopped listening to that voice.
I untangled, tore down, and ripped apart my money story.
I shifted, shifted, and kept shifting my feelings + thoughts around self esteem and confidence.
I owned all my greatness + glory + badassery around why I'm the best of the best.
I even pushed myself to places that I never dared to go because "that's so conceited of me!"
I surrounded myself with incredible, high level women, making money moves ALL DAY.
I set the standard and expectation for money, I took it off the pedestal.

This is why I am the best coach out there.

This is why I make women a shit ton of money.

Because it's not just about oh.. "hey do x,y,z and you'll make your first 6 figure year!" It's not about that.

It's about what do I have to tear down + what do I have to rebuild to get to where I want to be?

That's the magic that happens when you work with me.

You want transformation right? 
You'll get it.

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Okay I didn't really tell my mom to fuck off but it was as close as to fuck off as I could get at that time.

The first time I stood up to her.

If you are a super ambitious, motivated woman you too may have a complicated relationship with your mother. (don't believe me? Watch the movie LadyBird)

She might not know how to communicate with you or be frustrated by these big large goals you have.

She may not understand why you seek the life you do and she may sometimes say small criticisms about your life like

"You can't be a good mom and a business owner"
"Why do you need to be rich?"
"Don't you guys have enough money?"
"You're spending too much money on your business"
Now my mom has always motivated me and supported me but it was when I started fully acting in my power and stepping up into the person I want to be (like the girl who goes into the Coach store) that my mom started to get uncomfortable.

We've always had a little bit of a complicated relationship....

Now you can finish reading the story down below or watch the video here:

Here's how it went down:

I was shopping with my mom and sister around Christmas time. I wanted to go into the Coach store, (not even the real store, it was the outlet), and my mom started.

She at first started before saying that she wasn't going to go into the "fancy stores" with me, that her and my sister were going to leave after they went into "their stores."

I called her out for that (wooo that one was hard) I said it was rude and it was hurtful. So she decided to stay.

Then as we were approaching my turn to go into the "fancy stores", my mom started saying things like:

"Where did my old Shannon go?"
"Remember when we used to make fun of people who bought those hands bags? "
"How silly it is for them to spend that money on a hand bag?"
"When did you become different?"

So that was it, I wasn't going to allow "my mom to have her opinion" about my life.

Fuck that.

So it came down to me telling my mom, you get on board with the vision for my life or you get the fuck off the train.

Because this train has a destination and if you're not on board with my vision for my life, GET OFF.

Because let's face it, we battle enough with ourselves day in and day out, and if we allow just a couple little voices here and there to creep in on our thoughts, it can throw off our business for DAYS, WEEKS, OR MONTHS.

You know what happened?

Well no I didn't get a coach bag, aghh just didn't find the one that spoke to me.

But my mom and I cooled on talking, we talked for the first time last week.

We talked about how our relationship is changing and for the first time in my life, I had a real, honest, productive conversation with my mom.

A conversation about how we as women need to tell people how they can talk to us...

and my mom said that what I'm doing, even what I did at the Coach store..


Take away lesson from this story that will increase your monthly income:

1) Setting boundaries with your power.

Get all your loved ones on board with your vision. IF they're not , it is okay for that relationship / friendship to CHANGE, I guarantee that relationship will either become better or it wasn't helping you in the first place.

2) You need to start standing up for what you want and declaring it in ALL your relationships

Like telling the waiter no I didn't order a regular coke, I ordered a diet coke.
Telling your husband no I want the Chinese food! I do care, haha.
Telling your family members, this is the goal I am going after, get on board or get off

3) Once you started implementing these in your life, you will start magnetizing paying clients with just a couple Facebook posts, No doing 3904823 things just to get clients who say "I can't afford it"

The mindset + strategy to $13K Months...


You won’t hit $13K months if you keep doing courses or free shit...

For the love of god, stop spending money on courses, and please stop wasting your time on free shit. You are WORTH so much more than that.

Because here’s what eventually will happen...

You’ll eventually spend the same amount of money you would have spent on a coach (because those courses and long term payment plans will add up) and then you’ll spend money on a coach (on TOP of the money you spent on courses) because you’re still at the same fucking place when you started the courses, because you DIDN’T DO JACK SHIT WITH THE COURSES.

The courses were great, they were full of awesome information but it didn’t help you because you needed a person 1:1.

Maybe you also hired a coach before but didn't see the results you wanted to, and guess what that's okay too!

But by denying yourself the help you truly need you deny yourself transformation.

What you know you need: A person to call you out on your money bull shit, on all the mindset issues of why you’re not a fraud, of why you are a fuck yeah amazing coach.

Oh the time you spent on free stuff… the time! I used to look at time, like I mean hey it’s free right?

But now…. I realize that time is something I can never get back.

You can always lose money, make more money, but time is something we never get back.

To all you coaches, ready to start hitting those big month's, PUT DOWN THE COURSE and hire me as your coach because we all know Money Mindset is the TRUUEEEEE key to success 🔥🔥🔥🔥🔥🔥🔥



[ I worry I'm not enough to charge what I want...]

Have you felt this?
Worried about this?
Said this?
What if there was NOTHING to fix to make more money in your business?
What if you didn't need that Instagram / Pinterest / webinar / or Facebook course?
What if you didn't need to do anything more or know more?
You just need to emphasize your strengths?

You just need to play up more of your the things you're already amazing at?
You don't need to learn more or do more, you just need to be BE MORE of who you already are.
But you're not owning it because you fear that there's something missing.
You're missing something or you're not doing it RIGHT.
You're not showing up right, or putting your offer out right, or you're not marketing right.

But if you could see how you are so much ENOUGH right now.
That you won't fuck it up.
That you won't do it wrong.
Because YOU, you are already ENOUGH.

You are already enough to book 5 clients this month, you are already enough to hit the 6 figure year, or you are already enough to have the dream body, relationships, and work you desire.
And once you GET THAT, everything changes.
This is how I work as a coach now, to see your strengths, to see your incredible potential, and I hold that space for you, to step up and meet it.
I see it, say this is where you are going, don't deny it, we are fucking doing this, meet me here.

And of course.. you'll resist me, cry, scream, and fight me every inch of the way saying "But Shannon about what this fancy new marketing strategy!?" and I'll say..... let's stay the fucking course.

And then.. before you know it....

We're surpassing your monthly money goals in 11 days.
Raising your prices and booking clients at that $5K price.
Hitting and surpassing your first 6 figure year.
Launching that program you've really been dying to do and booking a client in 3 weeks.
See yourself as playing with the big league people you put on a pedestal for so long.

You are enough.



Okay guys here's a funny story.

This story still astonishes me to this day but at the same time, it makes complete sense.

If you've been following me for the past month and the past year! I really truly believe that mindset and doing the inner work is how you get to those big money months.

Making that $15,000 was the easiest and simplest thing I've ever done.

There's been other times when I hustled and struggled to a $5K month but I always remind myself: HEY you don't need to do that because remember that one time you made $15,000 super easy?

Okay so here's how it happened guys:

I had my wedding business but to make it clear: I did not have a shop, I did not have a van, I hardly had inventory, (I had 4 mason jars, flower scissors, and an arbor), so when the sale was done, they walked away with a website and a couple mason jars.

So before all that happened I had these sticky notes everywhere, I had challenged myself to make $10,000 in 1 month. Before this I had booked a $10K client and was like oh that's fun!

Let's see if I can do that again but with EVEN less work.

The $10,000 client was a wedding client with a big vision, so that meant a lot of work (hire more people, lots of planning, and lots of labor) and I was like yeah that's cool but $10,000 with the least amount of work!?

Umm yes please.

So I had these $10K sticky notes everywhere. They were on my laptop, on my mirror, on the fridge, just everywhere.

It's coming to the end of the month and I'm like how the fuck am I going to make this $10,000!? I had made $2,000 and I had 2 weeks left in the month.

It really seemed impossible right.

So that's going through my head, I see the $10K sticky note and I think well.. how can I make $10,000 in 2 weeks?!

And like a flash of inspiration, I have the thought: "SELL YOUR WEDDING BUSINESS"

I had nothing to lose!? Why not see what happens!?

I put up a craigslist post... in the for sale section for businesses.. and with a price of $10,000.

I get a call like hours, HOURS later, with 2 women extremely interested.

WE set up a date to meet, they give me a deposit, and we start the paper work.

2 weeks later, I had a check for $10,000, and there was an additional $5K negotiated to be distributed at later dates.

There are SO many ways to hit your goals, but the momentum that comes with hitting big money months and having it be EASY is where I find the REAL work comes in.

It's like we almost force it to be hard because that's all we ever known.

That work and making money has to be hard. That if someone is going to pay us a lot of money, ohhh we better over deliver, and we better name our first born after them!

But when we clear out all the bullshit money stories and allow urselves to receive money because we are so worthy and valuable, that is the most beautiful thing we can do.

Ready to make money easy for you too?

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